IBM Turbonomic platform provides trustworthy automated actions.
Contribution
UX/UI Lead | User flow | UX Research | SEO Strategy | Project plan | Navigation | Wireframes | Competitive research
Core Team
Alex Ku | Carlos Ruiz | Kijoo Pyo | Judi Adolino
Challenge
— Create a new site experience for the acquired product Turbonomic on ibm.com
— Observe external Turbonomic site content and page structure
— Optimizing paths to understand the product without talking to sales
— Envision the full digital experience
Action 1
External and internal audit
The team (Visual, UX, Writer and SEO) started by conducting an audit on both the external and internal Turbonomic site. The main focus of the audit was to analyze the site structure, product visual representations, content strategy and overall page goal. Once audit was complete we approached our stakeholders with our observations and best recommendations to move forward.
Action 2
Competitive research
Action 3
Turbo sitemap
As Turbonomic didn’t exist in the IBM.com ecosystem my responsibility was to figure out where and how Turbonomic fits best within the IBM ecosystem.
Action 4
Quick win
Action 5
Experience priorities
Action 6
Wireframes
Action 7
Decibel insights
Action 8
Overview long and short
Action 9
