Let’s collaboratively solve your business goals through digital experiences.

Oversea the Experience Design and User Research for Morgan Stanley internal and external digital platforms to ensure alignment with organizational objectives.

Helping brands define and improve their digital journeys.

Managed 8 UX/UI design teams with 32 designers for digital marketing across IBM.com. 


Directed 10 special digital projects designed to accelerate the IBM Product Led Growth (PLG) initiative.

Changed team model structure throughout organization to create
an agile work 
environment.

Measured KPI’s to improve target audience engagement to achieve stakeholders 
business outcome.

Collaborated across the digital organization to develop new templates for the
 components system in Adobe Experience Manager (AEM).

Developed creative workflows using Design Thinking that led to new skills training and onboarding materials to equip designers.

Responsible for all UX/UI goals for IBM Security Verify and Turbonomic special projects that resulted in an early promotion to UX Director.

Collaborated with SEO, research, writers, visual design, developers and product management to create deeper, more relevant web presence for key IBM products.

Timely delivery and execution of refreshed site structure and webpages boosted user engagement rate by +90% in organic traffic and 3x trial responses.

Deeply involved in day-to-day production work for the Data and AI group, including prototypes/wireframes creation, site experience analysis, review of heatmaps and other metrics to improve user behavior and interaction.

Hosted weekly review sessions for a group of 5 designers to provide guidance and feedback to help bridge the gap between UX, design and stakeholders.

Helped communicate Tellurian’s (TELL) vision and values through creating and managing brand identity externally and internally.

Collaborated with the CEO and SVP of Public Affairs to define company’s brand to be consistent with company’s mission.

Responsible for the intranet communication and design strategy to enable regular connectivity within departments and communication flow throughout TELL’s global organization.